The Sri Lanka Tourism Promotion Bureau (SLTPB) is set to host its first-ever Media Networking Session and Roadshow (B2B) & Networking Evening in Dhaka, capital of Bangladesh on April 5 and 6 respectively.
This landmark initiative marks a significant step in strengthening tourism ties between Sri Lanka and Bangladesh while enhancing destination awareness among Bangladeshi travellers, organisers informed.
They also said the Media Networking Session scheduled for April 5 is expected to attract over 40 leading media representatives from Bangladesh, providing a platform to showcase Sri Lanka’s diverse tourism offerings, including leisure, culture, wellness, and adventure experiences.
The session aims to foster stronger engagement with the media and generate positive destination publicity in the Bangladeshi market.
Following this, the Roadshow (B2B) & Networking Evening will be held on April 6 with approximately 150 Bangladeshi travel agents and tour operators in attendance.
This business-focused event will facilitate direct interactions between Sri Lankan and Bangladeshi travel trade stakeholders, creating valuable opportunities for partnerships and business expansion.
The Sri Lankan delegation will be led by Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Promotion Bureau, alongside Shirani Herath, Assistant Director – South Asia. The delegation includes representatives from 19 leading Sri Lankan travel and tourism companies, who will engage in productive networking sessions to promote Sri Lanka as a preferred travel destination among Bangladeshi travellers.
Bangladesh continues to be an emerging and important source market for Sri Lanka Tourism. In 2025, Sri Lanka recorded 59,563 tourist arrivals from Bangladesh, contributing 3% of the total tourist arrivals. In 2026, up to 31st March, Sri Lanka has already welcomed 11,079 visitors from Bangladesh, accounting for 2% of the total arrivals.
These figures highlight the steady growth potential of the market and the importance of targeted promotional efforts.
Through these initiatives, Sri Lanka Tourism aims to further strengthen its presence in Bangladesh, enhance destination visibility, and build long-term collaborations with key stakeholders in the travel and media industries.