Mobile financial services (MFS) provider Nagad has won the Commward: Excellence in Creative Communication Award 2022, an initiative of the Bangladesh Brand Forum.

The MFS received the honour in five categories for its "innovative and creative" communication campaigns, according to a media statement.

In the 11th edition of the Commward Awards this year, the finest advertising and communication campaigns were recognised in four ranks: bronze, silver, gold, and grand prix under 26 categories. From more than 1,331 nominations, 193 organisations were selected as the winners.

Nagad won silver in public relations, bronze in copywriting, bronze in music or jingle, bronze in film craft, and bronze in art direction categories.

Brand Forum, in cooperation with the Cannes Lions International Festival of Creativity and The Daily Star, organised the 11th edition of the Commward: Excellence in Creative Communication Award.

The Communication Summit 2022 and Commward: Excellence in Creative Communication Award were held at a city hotel in Dhaka Saturday. Over 700 communication and marketing enthusiasts joined the event.

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Indraneel Chattopadhyay, director of brand and creative communication, Muhammad Solaiman, director of public affairs, Kingshuk Haque, director of customer management and experience, and Muhammad Zahidul Islam, head of public communication, of Nagad received the awards.

Indraneel said, "Nagad has captivated the hearts of millions of people in just three years. This is because we speak their language and understand the worth of their hard-earned money."

"We have been able to develop a soul connection with the people of Bangladesh through our services and numerous innovative concepts."