The Department of Media Studies and Journalism (MSJ) of the University of Liberal Arts Bangladesh (ULAB) organised the Curriculum Integration (CI) programme for its Summer 2022 semester at the Bangladesh Film Archive in Dhaka's Agargaon, with the theme "Pathos."

Following ULAB's liberal education system, every semester the Department of Media Studies and Journalism comes up with a theme for better learning for the students.

Pathos is the practice of paying attention to the emotions of the audience, according to the great philosopher Aristotle. It refers to how the audience is put in the right frame of mind by appealing to their emotions. This, in turn, can influence the perceptions of the audience.

"Hawa" director Mejbaur Rahman Sumon was present as the special guest at this event.

Acknowledging that the personal and microscopic perspective of storytelling helps his films communicate with the audience, Sumon said. "I always keep the audience in my mind. Their emotions are my emotions."

Professor Jude William Gennilo, dean of the School of Social Science of ULAB, introduced the theme Pathos from different theoretical approaches.

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There are three, not two, tools to persuade an audience, which are: emotion, logic and pathos, which highlights the speaker's character, he said.

Among these tools, pathos reaches out to people with a strong efficiency due to its power of exploring the depth of human emotions, he added.

At the programme, the audience explored the innovative projects on screen such as documentaries, short films, and animations, made by the students.

Mohammad Abdul Kader, assistant professor and the coordinator of ULAB's Brian Shoesmith Media Lab, concluded the programme with his vote of thanks to the teachers, students and audience.