United Nations Development Programme (UNDP) Bangladesh is set to launch a three-day post-Eid coastal clean-up awareness campaign in Cox’s Bazar from March 24-26.

The initiative, with support from The Coca-Cola Foundation and in collaboration with the Cox’s Bazar District Administration and local partners, is being implemented under the Plastic Circularity Project.

The campaign aims to reduce the surge of plastic waste generated on the beach during the Eid holiday period, promote responsible waste management practices, and protect the marine ecosystem and tourism economy of the world’s longest natural sea beach, said the UN agency on Monday.

The official inauguration will take place on March 24 at 11am at Laboni Point, Cox’s Bazar, with activities spanning both Laboni and Sugandha points.

The event will be attended by the Deputy Commissioner of Cox’s Bazar, Md. A. Mannan; Administrator of Cox’s Bazar Municipality, Md. Shamsul Al Imran; Assistant Resident Representative of UNDP Bangladesh, Sardar M. Asaduzzaman; along with other distinguished guests.

The campaign will feature a series of activities, including awareness rallies, direct engagement with tourists, businesses, shop owners, and hotel operators, as well as the installation of new waste bins at key entry points.

Each day, 30 youth volunteers and 20 sanitation workers will be deployed on the ground to collect, sort, and measure plastic waste, ensuring its handover to local recyclers.

As part of longer-term support, a total of 30 waste bins will be formally handed over to the Tourist Police.

Through this initiative, UNDP Bangladesh and its partners expect to see a visible reduction in plastic waste on the beach following Eid, increased public awareness, and strengthened coordination among stakeholders involved in tourism and waste management.