The United Nations World Food Programme (WFP) is inviting the public to join its ongoing Ramadan fundraising campaign to help families facing food insecurity in Bangladesh.

As part of this initiative, members of the public can donate directly to WFP via its official bKash account (01322846197, account name: World Food Programme) under the Donation section of the app.

They can also donate online using this link: https://donation.bkash.com/en/wfp/donate, said the WFP on Tuesday.

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Well‑known personalities, including chef and writer, Kishwar Chowdhury, who rose to popularity in both Australia and her home country of Bangladesh after her performance on MasterChef Australia Season 13 (2021), have joined hands with WFP to lend their voices to the campaign.

“This Ramadan, I stand with WFP in their lifesaving and life‑changing work for Bangladeshi communities affected by hunger and at high risk of climate shocks,” said Kishwar. “Every contribution will support WFP’s work across the country, with a focus on women and children facing food and nutrition insecurity.”

In Bangladesh, food insecurity remains a critical challenge. According to the 2025 Integrated Food Security Phase Classification (IPC) analysis, around 16 million people were facing severe food insecurity, with many at risk of sliding into emergency levels without sustained assistance.

Severe food insecurity means families often skip meals, eat less nutritious food, or go entire days without eating because they simply cannot afford or access enough food.

The findings underscore the urgent need for continued support to protect lives and livelihoods, especially as climate shocks and economic pressures persist.

“In the spirit of Ramadan, we invite everyone to extend generosity to families struggling to meet their basic food and nutrition needs,” said Simone Parchment, Country Director a.i., WFP Bangladesh.

“Every taka given will help families weather emergencies and move toward food security and resilience. We thank Kishwar and other public figures who have joined this effort and call on more friends and partners to stand with us – together, let’s build a hunger-free and prosperous Bangladesh.”