The Digital Marketing Award, now in its 7th year, honoured 139 outstanding digital campaigns across 24 diverse categories.
The grand award gala was hosted at Pan Pacific Sonargaon Dhaka on Saturday.
Organized by Bangladesh Brand Forum, the event, presented by Meghna Group of Industries in association with The Daily Star, brought together more than 600 digital marketing and business professionals.
This year's edition received an impressive 1037 nominations across 24 categories, highlighting the growing significance of digital marketing in Bangladesh. Following a meticulous two-level jury process, where 10 jury panels consisting of 136 jurors shortlisted 453 campaigns and 115 category experts evaluated them in grand jury sessions, a total of 139 campaigns emerged victorious in Bronze, Silver, and Gold categories.
In her welcome speech, Nazia Andaleeb Preema, Director & Creative Editor of Bangladesh Brand Forum, remarked on the evolving landscape of digital marketing, incorporating data, AI, and innovation. The awards ceremony, she noted, not only serves as recognition for outstanding efforts but also as a motivating call to push boundaries and excel in the dynamic digital marketing arena.
This year's awards included 71 Bronze, 49 Silver, and 19 Gold awards, with no Grand Prix recipients. Despite the absence of the top honor, the event celebrated the diverse and innovative campaigns that have shaped the digital marketing landscape in Bangladesh.
Themed "Innovation and Disruption: Guiding Through the Digital Terrain," the summit explored the intricate dynamics of the digital marketing landscape, emphasizing the role of innovation in navigating disruptions.
The summit featured four exclusive keynote sessions by globally renowned speakers, including Shihab Ahmad of Robi Axiata Ltd., Prasun Basu of Inteliphyle Ltd., Tara Yoon of Google APAC, and Bharat Avalani of Connecting the Dots, Malaysia. Panel discussions delved into crucial topics such as "Creating Engaging and Impactful Marketing Narratives in the Digital Era," "AI's Transformative Role in Media and Marketing," and "Unlocking Creative Potential - Guiding Through the Digital Terrain."
The event's partners included Bangladesh Creative Forum, Inteliphyle, Marketing Society of Bangladesh (MSB), aamra Networks Limited, and Backpage PR. The summit and awards ceremony collectively served as a testament to the digital marketing industry's resilience, innovation, and commitment to navigating the challenges of a digitally transformed future.