bKash, a mobile financial service provider, has launched ‘Digital Union’ initiative in two unions of Cumilla to take easy and safe digital transactions to rural people’s doorsteps.
The year-long pilot programme began in Jagannathpur and Panchthubi unions, aims to rollout nationwide, according to a press release.
The launch event featured Baul music, a colourful procession, and courtyard meetings (Uthan Boithok), engaging people from all segments of these two unions.
bKash has been dedicated to empowering marginalised communities across Bangladesh by introducing them to digital financial transactions.
These efforts aim to enhance capacity and freedom in their daily transactions. Continuing to that goal, bKash has begun this initiative at the union level to further boost digital financial literacy.
