The Food & Beverage Marketing Fest 4.0, organized by Brand Practitioners Bangladesh, was held on Friday at the Renaissance Dhaka Gulshan Hotel.
The event, titled “Nestlé Presents Food & Beverage Marketing Fest 4.0 Powered by Bakeman’s and Pusti, in association with Mojo,” was centered on the theme “Blending Perspectives, Bringing Delights,” which focused on discussions about development, innovation, and overcoming challenges in the food and beverage industry.
The event began with a welcome speech by Syed Iqbal Mahmud Hossain, Sales Director and Board Member of Nestlé Bangladesh. Expressing joy for being the title partner for the fourth consecutive year, he emphasized the importance of collaborative efforts among all stakeholders in the changing dynamics of the industry.
He also participated in a panel discussion, sharing strategic insights for the development of the food and beverage sector.
The fest featured four insightful sessions and four-panel discussions, where 25 speakers and moderators shared their experiences and insights while yhe event saw the participation of over 250 marketing and sales professionals, including managing directors, chief executives, chief marketing officers, sales directors, supply chain experts, market researchers, and communication professionals from the country’s leading food and beverage companies.
In an insightful session, Anup Kumar Saha, CEO of Akij Insaf, discussed “Redefining Food Marketing Operations for Economic Efficiency.”
Ruhina Halim, Partner at Quantum Consumer Solutions Limited, conducted a research session on “Can Food Brands Be the New Hope in Tough Times?”
Mohammad Mofassel Haque, Director (Marketing) at T.K. Group of Industries, discussed “Effective Strategies for Food & Beverage Market Operations Amid Evolving Challenges.”
Dipesh Nag, Managing Director of Grameen Danone Foods Limited, delivered an impactful session titled “Driving Excellence in Food & Beverage for Crisis Resilience.”
Additionally, speakers participated in four diverse panel discussions, addressing the challenges, innovative solutions, and strategic initiatives of the food and beverage industry.
Key speakers included Mohammad Mahboob Arslan, CEO of Akij Essential Limited, Zafor Uddin Siddiqui, Executive Director of City Group, Naveed Yakub, CEO of Bruvana Beverage Group, and Samit Bin Salam, Founder of Kiva Han Group. The panel was moderated by Surayya Siddiqua, Director of Sales and Marketing at Grameen Danone Foods Limited.
The Founder and Managing Director of Brand Practitioners Bangladesh, Mirza Muhammad Ileush, inaugurated the event.
Reflecting on the organization’s 10-year journey, he said, “This decade-long journey is a celebration of our collective efforts. Brand Practitioners Bangladesh has always worked as a co-creator for the betterment of the business and marketing community. Organizing industry-specific marketing fests helps us move forward with more focus.”
The event concluded with a networking dinner, where attendees discussed future collaborations and professional opportunities.