A three-day long first-ever Bangladesh International Travel and Tourism Expo (BITTE) will be held in the city from December 1 with a view to improving the quality of the country's tourism services to earn foreign currency.

Association of Travel Agents of Bangladesh (ATAB) will organise the expo at Bangabandhu International Conference Center, said the organisation’s President SM Manzur Murshed Mahbub at a press briefing on Tuesday.

Read more: ATAB to host tourism expo Dec 1-3; deal with “Air Astra” signed

The Expo will run till December 3 from 10 am to 7 pm and seminars will be held on three topics over these days.

Some of the activities are related to the Ministry of Civil Aviation and Tourism such as product branding promotion of the tourism industry, traditional food exhibitions, embassies of different countries and the high commissions.

Airlines, hospitals, tourism boards, Travel agencies, tour operators, hotels, resorts, cruise liners, destination management companies and other travel and tourism sector service providers in more than 15 countries including India, Malaysia, Bhutan, Nepal, Maldives, Oman, Sri Lanka, Turkey, Azerbaijan, South Korea, Vietnam, Singapore, United Arab Emirates have already confirmed their participation as exhibitor Air Astra BITTE.

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By participating in the Expo, business connections and relationships will be created between travel agents and tour operators and the country's public will get to know about global travel information, packages and air tickets, said ATAB President.

General Manager Mozammel Haque on behalf of title sponsor Air Astra and General Manager Public Relations Kamrul Islam of sponsor US Bangla Airlines attended the press conference along with other invited guests.