Mobile financial service provider Nagad will feature as a case study in the Bangladesh edition of world-leading marketing guru Philip Kotler's upcoming book "Essentials of Modern Marketing."
Tanvir A Mishuk, founder and managing director of Nagad, has worked as a case co-author for this book.
Northern Education Group, a strategic partner (Bangladesh) of Kotler's organisation Kotler Impact and World Marketing Summit Group, recently made the revelation.
Professor Kotler along with his associates will give a new dimension to Essentials of Modern Marketing by incorporating academic case studies of different independent organisations worldwide.
Nagad, the ICT Division, the Ministry of Land, Grameenphone and other organisations from Bangladesh have had the opportunity to add their cases to this book.
Kotler's "Marketing Management" is a widely used book in today's world.
Essentials of Modern Marketing covers up-to-date and insightful marketing issues. Apart from this, the book focuses on how to use different tools or techniques, rather than on product marketing.
Read more: Nagad wins UK-based Global Brand Award 2022
Nagad secured its place in the Bangladesh edition of Essentials of Modern Marketing for its "timely innovations and smart marketing," the MFS said in a statement.
About Nagad's inclusion in Kotler's upcoming book, Mishuk said: "Such an achievement is a source of inspiration for us. Securing a position in Philip Kotler's book is a recognition of what Nagad has done in just three and half years in taking the country's digital financial services to a new height."