Unlike the old days, it is not uncommon to see a three-wheeled van carrying ice cream. However, the unavailability of local ice cream did not reduce the attraction of young and old, attraction towards ice cream has not decreased at all, but has increased. Because, in the last decade, several local and foreign brands of ice cream parlors have started their journey in Bangladesh.
Although there is a joy in eating ice cream from local brands such as Igloo and Polar, many people also go to the ice cream parlors. However, we are not going to focus on the fancy ice-cream parlors, we will discuss the renowned ice-cream brands in Bangladesh.
Top Ice-cream Brands and Companies in Bangladesh
Igloo is a popular Ice cream brand in Bangladesh. As a subsidiary of Abdul Monem Limited, Igloo is a different company. Started in 1964, Igloo has been the top ice cream brand in Bangladesh. Currently, they are holding 38% of the market share. Over the years, the company has always experienced growth. Now, they offer more than 100 flavors, shapes, forms of ice cream.
The company aims to be innovative through its endless varieties. However, the same ingredients are used in igloo as in other countries of the world. About 90% of the ingredients are imported from Europe. Packaging is manufactured in Bangladesh, but some packaging also comes from outside the country. But the recipe is different.
With their strong supply chain, Igloo is now available in more than 20,000 retail stores, hypermarkets and supermarkets in Bangladesh. Besides, they also have a large corporate customer base. They won the no. 1 ice cream brand award in Bangladesh by the Bangladesh Brand Forum.
Polar is another favorite brand of the Bangladeshi ice cream consumers. Owned by Dhaka Ice Cream Industries Limited, Polar holds a 28% market share. Polar started their journey in 1987 and for more than 30 years the company has been providing quality ice cream. Polar started its journey through visionary businessman Mr Amanullah Miah. But the brand got to see its real value in 2009 when Mr. Nazim Uddin Ahmed was included as a new partner. With the quality of the products, Polar became the 1st ISO 22000:2005 certified dairy category in Bangladesh. They offer a variety of ice cream cake, cone, container, liter container and stick ice-cream.
Bellissimo and Za ‘n Zee
Both Bellissimo and Za ‘n Zee are owned by the Kazi Food Industry. Both brands combinedly hold the 13% market share. The company introduced Bellissimo as the premium ice cream brand in 2013. Bellissimo aims to offer the taste of international quality ice cream to Bangladeshi consumers. It is made with 10% milkfat and natural flavors that provide texture, creaminess and unmatched taste. Bellissimo is considered to be the first premium ice cream brand in Bangladesh. Bellissimo is rich, dense, rich, flavorful, creamy, and made with real ingredients. With their taste and quality, it has become one of ten top choices of the superstore consumers.
Following the introduction of Bellissimo, Kazi Food Industry brought out another brand Za 'n Zee in 2014 for the general customers to meet the mass demand of people in Bangladesh. For the new brand, the target market was the young generation and kids. Although the brand is only 6 years old, it already got quite popular among young people as Sakib Al Hasan is the brand ambassador of Za 'n Zee. However, the quality of the ice cream is highly addictive and the prices are reasonable too. Both Bellissimo and Za 'n Zee are on their way to grab more market share.
Bloop from Golden Harvest Ice-Cream Ltd. started its operation in 2015. However, in a very short span of time, it has grabbed a considerable market share. According to 2018 data from LankaBangla Investment Ltd, Bloop is holding an 11 percent market share. Over the last 4 years, Bloop has introduced more than 40 variations in the ice creams including cups, cones, sticks, sorbets, calippo, cakes, tubs and more.
Kwality is a concern of the Sanowara group. Started in 1997, Kwality has been producing yearly 24000 ml of ice cream. It was co-founded by Dr. Kanti Parekh Ph.D. who is a Food Scientist, a Food Technologist, QA specialist, and a Flavorist with the aim to offer safe products for all. Further, the Kwality ice cream resembles a super premium ethnic quality. This brand is reputed for its all-natural ice-cream, rich pure flavors, and smooth creamy texture. Nevertheless, the brand is specialized in Kulfi, Cassta, and Eggless Ice Cream Cakes. Kwality now offers more than 56 flavored ice creams and they also cater for restaurants, weddings, and banquets.
Ice cream brand Lavello is not old enough in the country's market. But, market statistics say that although new, it has a steady growth compared to others. It has grabbed a good market share already. Lovello was incorporated in 2016 by Taufika Foods and Agro Industries Ltd. The company has a substantial plant that can produce 50,000 liters per day.
According to Lavello, it is different from others in the quality of the product. They don’t compromise on quality. Milk for Lavello ice cream comes from Australia, while chocolate comes from Singapore, premium quality chocolate comes from Europe, and vegetable fat comes from Malaysia. It offers small size ice cream at a low price which has attracted the young generation and that’s why they have become popular in a short time.
Savoy’s ultimate goal is to produce delicious ice cream that satisfies the general consumers by maintaining international food quality and hygiene. Besides, Savoy premium ice cream offers the best natural ingredients. They made both local and western flavored ice cream. However, the company has not experienced steady growth. As a result, it cost them changing ownership. In 2015 the brand was acquired by Golden Group to expand the production as well as to grab more markets in the country.