Bollywood actor Emraan Hashmi has responded to the viral popularity of a cameo scene from the OTT series Ba**ds of Bollywood, saying he expected it would go viral.

The series, directed by Aryan Khan, depicts the Hindi film industry and features Emraan as an actor and intimacy coach for the characters played by Lakshya and Sahher Bambba. In one scene, Raghav Juyal’s character, a die-hard fan of Hashmi, performs his hit song Kaho Na Kaho and delivers a line: “Akkha Bollywood ek taraf, Emraan Hashmi ek taraf” (Whole of Bollywood on one side, Emraan Hashmi on the other).

At the trailer launch of his upcoming film Haq, Emraan said, “We knew it would go viral, but we never imagined it would happen in this way. I’m happy that people now associate me with this dialogue instead of my previous on-screen image.”

Emraan also reflected on his former “serial kisser” tag, saying fans now remember the viral dialogue when they think of him.

Ba**ds of Bollywood features an ensemble cast including Bobby Deol, Aanya Singh, Manish Chaudhari, Mona Singh, Vijayant Kohli, Manoj Pahwa, Gautami Kapoor, and Rajat Bedi. The seven-episode series is streaming on Netflix.

Emraan’s upcoming film Haq, a courtroom drama based on the 1980s Mohd Ahmed Khan vs Shah Bano Begum case, stars Emraan and Yami Gautam and is set to release on November 7, 2025.

Source: NDTV