Over-The-Top or OTT platforms are gradually taking place in the heart of cosmopolitans beyond the influence of satellite and cable TV in the advancement of technology. OTT basically provides media services to the viewers through the internet. This vibe of globalization has already spread among the Bengali-speaking people. On September 20, 2018, Hoichoi launched in India as the world's first Bengali OTT platform. Hoichoi delivers the latest Bengali movies, web series, and music videos. Let’s get to know about this video streaming site.
OTT platform Hoichoi: A new horizon of Bengali entertainment
With the advent of Netflix, Amazon Prime, and Hulu, Bengalis have become quite accustomed to new terminologies of entertainment. By virtue of technology, and modern devices like next-generation TVs, laptops, and smartphones, access to entertainment has reached the palm of the viewers. By nature, people enjoy watching media in a familiar language. Sri Venkatesh Films Pvt. Ltd. (SVF), the largest entertainment distribution and production company in eastern India, discovered this possibility in 2016. Meanwhile, the transition from 3G to 4G was in full swing.
According to Our World in Data, the number of Internet users in South-Asia in 2017 was 468 million, which is 312.84 million more than that of five years ago. So, with the simultaneous advancement of 4G's easy availability, SVF intended to cross the boundaries of social media.
Thus, the online video streaming service - Hoichoi appears in the world of OTT platforms. It won’t be overwhelming to say that SVF presents HoiChoi as an alternative to Netflix to the Bengali community. Some people also call it Bengali Netflix.
The people behind the online streaming service Hoichoi
The think tanks of Hoichoi are Srikant Mohta, Mahendra Soni, and Vishnu Mohta. Currently, Vishnu Mohta is acting as the chairperson. These three visionary directors of SVF plan and manage the airing of versatile Bangla contents through Hoichoi.
While Hoichoi started its journey, SVF had already got a reputation as a high-profile production company. SVF has been distributing Hollywood and Bollywood films in eastern India for almost two decades. From the Kolkata headquarters in West Bengal, Hoichoi began working with a mission to ensure 360-degree entertainment for 250 million Bengalis worldwide.
Viewlift has been working with Hoichoi as a partner since October 2016. Besides overseeing the different sectors of entertainment, like distribution, media costs, and monetization; Viewlift is involved with the development, and operation of the official website and app of Hoichoi.
Rediffusion Y&R is in charge of the creative work associated with the advertising campaign and visuals of Hoichoi's content. Even the name Hoichoi is given by this creative agency.
Hoichoi Video Streaming: Entering the Future of Bangla Entertainment
By virtue of the innovative practice of entertainment, the world is now living within what was once a possibility. Like Netflix, Hoichoi is gaining traction on mobile phones, tablets, Amazon Fire TVs, Apple TVs, desktops, laptops, Roku TVs, and Chromecast-enabled devices.
On Hoichoi, Customers can enjoy 500+ Bangla movies, exclusive original shows, short films, music videos as well as new content every month. This Bengali OTT platform is staying up-to-date with a huge amount of content at a low cost. Viewers can watch their favorite media while sitting at home or roaming outdoors.
All in all, gone are the days when the audience used to rely on the mercy of the TV channels to watch entertaining programs broadcasted on the basis of weekly or monthly schedules. On the other hand, the video streaming site Hoichoi is getting customers accustomed to the ‘Search and Enjoy’ concept. Besides, customers have been flocking to the OTT platform for a long time due to attractive opportunities like freemium, and offline download.