The announcement was made at a joint press conference held here with Robi Axiata Limited.
Archana Anand, Chief Business Officer, ZEE5 Global shared the platform’s vision of establishing a deep partnership with Bangladesh by working closely with local talent and local production houses and giving them a global platform.
The announcement came at the formal launch of the service for Robi and Airtel subscribers in Bangladesh.
ZEE5 shared that it will be launching six projects in Bangla over the next one year. For these projects, it will work with some leading artistes from the local entertainment industry.
Besides, it will organise a talent-hunt programme for fresh new faces who will get a chance to work in these shows.
This talent hunt will be rolled out in association with Robi Axiata Limited. Details of the talent hunt programme will be shared in due course.
Commenting on the announcement, Amit Goenka, CEO, ZEE International and Z5 Global said as they move forward with their global expansion and deepen their presence in key markets, establishing meaningful conversations in these markets will be the key.
“We’re very pleased to be here in Bangladesh to formally announce our partnership with Robi-Airtel and share the various plans we’ve for this very important market.”
Archana Anand said Bangladesh is a hugely important market for them and they are thrilled by the tremendous response they have got already.
Commenting on the launch of ZEE5 for Robi and Airtel customers, Robi’s Managing Director and CEO, Mahtab Uddin Ahmed said they are confident that ZEE5 is going to be an absolute delight for Robi and Airtel customers looking for quality entertainment content.
“The richness and variety of its content that includes a wide range of Bangla content will surely satisfy our customers’ entertainment appetite,” he said adding that with the launch of ZEE5 in Bangladesh, they are also very proud to have created an opportunity for the local entertainment industry to collaborate with an international entertainment giant like, ZEE5, for taking local content to the global audience.
Robi’s Chief Commercial Officer, Pradeep Shrivastava and Chief Corporate and Regulatory Officer, Shahed Alam were also present at the programme.