With her spray-on outfit at the Coperni fashion show in Paris, Bella Hadid almost completely crashed the internet.
The supermodel turned heads during Paris Fashion Week on September 30 at the Coperni fashion show when she strutted down the runway.
When Hadid arrived at the centre of the stage, three technicians painted a layer of white latex on her, as she stood tall and still, according to an NBC New York report.
Read: How to find right perfume, body spray for you
The 25-year-old extended her arms one by one as they applied the coat of paint, watching as their labour gradually morphed into a mid-length dress with a high-rise slit. Hadid then sashayed down the runway, showcasing her new custom-made outfit when the piece of art was finished.
Fabrican, a sprayable fabric created in 2003 that hardens into clothing, was used to create the dress. The inventor Manel Torres apparently conceived a fabric that would “magically have the look of clothing and fit the body like a second skin”. Years of study and testing led to the creation of Fabrican, a fabric that can be sprayed from an aerosol can.
On TikTok, Hadid’s runway performance has already gone viral, NBC New York says. Some users have also drawn comparisons between it and the iconic Alexander McQueen Spring 1999 fashion presentation, in which Shalom Harlow spun while two robots sprayed her white garment with yellow and black paint.
Read Rain, art and winter wonderlands at Paris Fashion Week
Following the performance in the Coperni fashion show during Paris Fashion Week 2022, Bella Hadid posted many close-up photos of the design on her Instagram, generating tons of positive feedback from followers and other fashionistas.