Fair Electronics, a prominent name in Bangladesh's consumer electronics industry, proudly announced its collaboration with Hisense, a globally renowned brand, to manufacture Air Conditioners (AC) and Televisions (TV) in the country.

The official inauguration of Hisense's AC and TV marketing and sales operations took place at Fair Electronics Smart Plaza in Dhaka’s Gulshan Avenue on Saturday.

Mutassim Daiaan, director of Fair Group, presided over the programme.

Daiaan emphasized that this venture marks a significant milestone in Fair Group's journey, adding a new dimension to its progress.

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Hisense Corporation's extensive range of consumer electronics products enjoys widespread acclaim worldwide, and the introduction of AC and TV production, marketing, and sales is just the beginning, he added.

Fair Group aims to gradually expand its collaboration with Hisense to include other product lines, contributing further to industrialization and trade development in Bangladesh.

Hisense has been the only brand that has continued to grow in the past six years among the world's top 5 TV brands.

Highlighting the importance of both economic prosperity and social development, Mutassim Daiaan stressed the significance of sports promotion for individual well-being and societal advancement.

Notably, Hisense has been a prominent partner in major sporting events such as the FIFA World Cup 2022 and UEFA EURO 2020, and it continues this tradition by being an official partner of UEFA EURO 2024 in Germany.

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In conjunction with the upcoming UEFA EURO 2024, Fair Electronics, under the leadership of Mutassim Daiaan, pledges its support to football enthusiasts in Bangladesh through various initiatives.

Senior officials from Hisense Corporation, including Wong Enlien Jason and Liu Jiansheng Lui, as well as Fair Group's Chief Marketing Officer, Mohammed Mesbahuddin, also addressed the press conference, highlighting the commitment to provide top-quality Hisense AC and TV products at affordable prices alongside world-class after-sales service.

With a vision to replicate Hisense's global success in Bangladesh, Fair Group aims to position Hisense as the leading consumer electronics brand in the country.