The 117th edition of the historic Jabbar-er Boli Khela is set to be held on April 25 at Laldighi Maidan in Chattogram, alongside a three-day Baishakhi fair from April 24 to 26.

Digital operator Banglalink is sponsoring the event for the 12th time, continuing its long-standing support for one of the country’s most iconic traditional sporting events.

Preparations for the event were outlined at a press conference held on Wednesday at the Chattogram City Corporation Library.

Also known as Abdul Jabbar-er Boli Khela, the century-old wrestling competition has been an integral part of Chattogram’s cultural heritage since its introduction in 1909 by local merchant Abdul Jabbar Sawdagor.

Traditional ‘Jabbar er Boli Khela’ begins in Chattogram

Originally aimed at inspiring youth, the event has grown into a major public gathering that draws wrestlers and spectators from across the country each year.

Banglalink said its continued association with the event reflects its broader commitment to preserving and promoting Bangladesh’s cultural traditions, alongside its focus on customer service.

This year’s competition will be livestreamed on Toffee, enabling audiences nationwide to watch the event in real time and expanding its reach beyond Chattogram.

The descendants of Abdul Jabbar, along with members of the local community, continue to play a vital role in organising the event, helping maintain its authenticity and ensuring wide participation.

With digital support and growing national interest, organisers hope the traditional sport will reach new audiences while retaining its historic significance.