The rhythmic anthem is a cultural blend of harmonies, written by Sonal Dabral (Ogilvy) and composed, produced and curated by Michael (Mikey) McCleary.
Promoting a truly global spirit of togetherness, acclaimed artistes across five participating countries have put together Way-O, Way-O.
The makers include Sanam, a popular Indian band known for its renditions of classical Bollywood songs, alongside other globally acclaimed artists such as Jahmiel (Jamaica), Catherine Taylor Dawson (United Kingdom), Simba Diallo (New Zealand) and Choir group - Khayelitsha United Mambazo (South Africa).
The song will be played on stadium screens during game breaks through the tournament.
Sport and music have always evoked strong emotions and helped foster a global spirit of unity and togetherness.
Uber’s Way-O Way-O ignites these passions to celebrate the Cricket World Cup and also gives fans something to cheer along their favorite teams, said a media release.
Uber’s Chief International Business Officer, Brooks Entwistle said Uber is committed to moving people forward and providing them their favorite foods to share with family and friends at the touch of a button.
“In line with this vision of removing barriers, our first-ever cricket anthem celebrates cricket’s spirit of togetherness. Music transcends geographical barriers and will give fans a powerful voice to express love for their favorite team and players.”
Sanam, one of the five international music groups which has put together the anthem, play for a radio audience in Mumbai, India. From Left, Venky S, Samar Puri, Sanam Puri and Keshav Dhanraj.
The tournament will run until July 14. The semifinals will be played at Old Trafford in Manchester and Edgbaston in Birmingham on 9 and 11 July respectively, while Lord’s will host the final on July 14.
The 10 teams in the tournament will play against each other in a single-league format, with the top four sides after 45 matches to qualify for the two semifinals
England and Wales have previously staged ICC Cricket World Cups in 1975, 1979, 1983 and 1999.
Australia is the most successful team in the history of the World Cup, having won events in 1987, 1999, 2003, 2007 and 2015.
The West Indies won the first two editions in 1975 and 1979, while India won in 1983 and 2011. The other winners are Pakistan in 1992 and Sri Lanka in 1996.