Small businesses in Pakistan, Bangladesh and Sri Lanka can now share food orders in Instagram Stories and as a button on their profiles, said a press release from Instagram.
The platform opened the tool on April 25, it said.
“We want to empower people to support their favourite businesses as many of the SMBs are facing various challenges during COVID-19,” it said adding that every sale helps right now.
"We want to do our part in helping SMBs stay open, keep in touch with customers, and stay informed on how to navigate this crisis. This new tool makes it easier for people to make delivery food orders from small businesses on Instagram,” said Kaylie Smith, head of market operations, Instagram APAC.
More tools to roll out in the coming weeks to support the businesses that people love in Pakistan, Bangladesh and Sri Lanka, she added.
People in Pakistan, Bangladesh and Sri Lanka can order delivery & take-away food through Instagram.
Procedure of taking special facilities from Instagram—
Business accounts can activate an “Order Food” button on their Instagram profile by adding their delivery partner link in Settings, under Action Buttons.
Businesses can also add an “Order Food” sticker to their Instagram Stories, which is now available in their Stories tray.
People can tap on the Stories sticker or profile button, and will be taken to the food order platform to complete their purchase.
People can also re-share the Stories stickers in their own Stories to encourage their followers to support a small business.