Largo.ai, an AI-powered analytics platform for the film, television, and advertising sectors, has entered into a strategic alliance with London and Rome-based Brilliant Pictures to create what is being hailed as the world’s first fully AI-automated film sales, production and finance company.

Announced during the Cannes Film Festival, the partnership combines Largo.ai’s proprietary data-driven technology with Brilliant Pictures’ slate of projects and industry expertise, reports Variety.

The initiative aims to streamline production processes and strengthen strategic positioning to maximise box office and commercial success.

Brilliant Pictures’ current development line-up features a post-World War II drama helmed by Oscar-winning director Bille August (“Pelle the Conqueror,” “The Best Intentions”), a feature documentary focused on acclaimed filmmaker Guillermo del Toro (“Pan’s Labyrinth,” “The Shape of Water”), and a new film by Roland Joffé (“The Mission,” “The Killing Fields”).

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Largo.ai, which recently completed a $7.5 million Series A funding round with actor Sylvester Stallone among its latest investors, was launched in 2020 in collaboration with Swiss technical university EPFL (École Polytechnique Fédérale de Lausanne). The company currently collaborates with over 600 partners, including major Hollywood studios and global agencies.

“We’ve been following Sami and Largo.ai’s trajectory since their early formation,” said Sean O’Kelly, chairman of Brilliant Pictures.

“As one of the earliest pioneers of AI-assisted filmmaking, their technology is way ahead of the curve. For us, it’s about making better content in a faster, easier and less risky way…. Working together we hope to set a new standard for AI-assisted filmmaking, embracing the future whilst respecting the creative contributions that make cinema magic.”

Largo.ai CEO and co-founder Sami Arpa added, “We are excited to be partnering with Sean and Marc at Brilliant Pictures, who share our vision of pushing the boundaries of AI-assisted movie making. This marks a pivotal point for the adoption curve within the industry.”