OpenAI will start showing ads on ChatGPT for some users in the United States, the company announced.
The trial will affect free users and a new lower-cost subscription tier, ChatGPT Go, which costs $8 per month. OpenAI said the ads will appear after prompts, such as holiday suggestions, and will not change the AI’s responses.
OpenAI stressed that user conversations will not be shared with advertisers. The company said ads are being tested so more people can use its tools with fewer limits.
Experts say the move is part of OpenAI’s effort to earn revenue, as the company has not yet made a profit despite 800 million users. Only 5% of them are paid subscribers. ChatGPT already offers Plus and Pro tiers, costing $20 and $200 per month in the US.
OpenAI first introduced ChatGPT Go in India in 2025 before expanding globally. The company began as a non-profit but is now more commercially focused.
With inputs from BBC