Pebblebee, a leader in smart tracking technology, has unveiled a major personal safety upgrade to its Clip device with the launch of ‘Alert’ — a built-in emergency feature now standard in all current and future versions of the Clip Universal.

Originally designed to help users track items like keys and bags, the Clip now also serves as a discreet safety device. With a simple rapid press, users can trigger a loud siren, a flashing strobe light, and send emergency notifications to selected contacts via the Pebblebee app — even if their phone is not immediately accessible.

Perfectly timed for the back-to-campus season, the upgraded Clip offers both tracking and personal protection, giving students and their families added peace of mind. Users can create a Safety Circle, allowing pre-selected contacts to receive instant alerts during emergencies.

“After over a decade of helping people locate their most important belongings, we wanted to go further,” said Daniel Daoura, CEO and founder of Pebblebee. “As a father, I didn’t just want to know where things are — I wanted a built-in layer of personal safety that’s always there. That’s how Alert was born.”

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Designed for inclusivity and daily convenience, Alert is compact and discreet, unlike many bulky or niche safety devices. It works for a wide range of users — from students walking alone at night to commuters and travelers with children — offering reliable protection without extra hardware or subscriptions.

Pebblebee Clip Universal is priced at $34.99 and available at Pebblebee.com, Amazon, and select retail outlets. The Alert feature is included free of charge for all users, and existing customers can activate it through a free app update starting today.

Source: Agency