Youth-focused technology brand realme has unveiled its ‘Ultra’ phone prototype at MWC 2025.

According to a press release, this groundbreaking device is equipped with a 1-inch custom Sony sensor and a proprietary lens mount system, allowing users to attach DSLR lenses directly to the smartphone.

With two pro-level lenses – 73mm portrait and 234mm telephoto – it delivers optical clarity previously unthinkable for mobile devices, from creamy bokeh to lossless 10x zoom.

Alongside this, realme unveiled its three-year strategic plan at MWC 2025, targeting a doubled global user base in three years while achieving success in the mid-to-high-end market.

“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, vice president and CMO of realme.

“Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology,” he added.

To achieve this strategic vision, the company has articulated a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations.

At MWC 2025, realme has announced the global positioning of its three signature product lineups, each aimed at creating extraordinary tech experiences that exceed the expectations of young users worldwide.