As developing economies continue to grow, global tech firms see vast potential in expanding into markets like India. To support this, international finance and technology firm WeFi has introduced a market-specific vendor program aimed at streamlining operations and accelerating growth in India’s dynamic IT channel.
WeFi’s program is designed to navigate the complex financial and regulatory landscape typical of emerging economies, where varying tax systems, compliance rules, currency volatility, and political instability pose challenges. The company’s tailored approach seeks to simplify these hurdles while empowering vendors through innovative financial solutions.
“Channel finance in emerging markets like India is complex but full of opportunity,” said Boris Todorov, WeFi’s Chief Client Officer. He noted that WeFi’s non-recourse and funded capital solutions are structured to manage credit, interest rate, and foreign exchange risks, while ensuring alignment with shifting regulations.
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The initiative is powered by WeFi’s proprietary cloud-based platform IZZI, which offers AI-driven automation, real-time data visibility, secure invoice management, and workflow optimisation across multiple languages.
WeFi aims to expand its footprint in India by partnering with technology vendors to unlock capital, drive innovation, and support long-term growth in the IT sector.
Source: Agency