The summer sales are underway in Italy, with a total of 10 million Italians poised to go bargain hunting with an average budget of 227 euros, retailers association Confesercenti said on Saturday.
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Sales shoppers will on average buy just under three products each, although 26.9% will buy four or more and 40.8% one or two, according to a Confesercenti - Ipsos survey on shopping intentions based on interviews with 850 people aged between 18 and 65.
Shoes are the number one sought-after item, with 65% of the sample - and nearly 68% of women - saying saying they would be looking for a pair.
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Next come t-shirts, tops, bodysuits and tank tops, which were intended purchases for 57.3% of respondents, followed by trousers, jeans, shorts and leggings (53% overall and 61% among men), swimwear (21.5%) and shirts (19.6%).