Tony Fernandes, the CEO of AirAsia, has come under fire after posting a photo of himself, shirtless, receiving a massage while in attendance at a management meeting.
The businessman stated it had been "a stressful week" in a LinkedIn post, which now seems to have been removed, reports BBC
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"Got to love Indonesia and AirAsia culture that I can have a massage and do a management meeting," he wrote.
A statement from AirAsia has been requested over the matter, the report said.
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The image caused a stir on social media, as several individuals criticised Fernandes' posting choice.
It was "inappropriate and absurd", wrote one person. It was "unprofessional", said another.
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"He should be setting an example of good work ethics and culture, not flaunting his body and privilege," added the user.
"Some CEOs need to stay off LinkedIn," posted another.
Others were not as harsh, stating that it was an excellent illustration of what "working from home" should always be.
The 59-year-old Fernandes has been called Malaysia's Richard Branson, the report also said.
Fernandes acquired the low-cost airline AirAsia from the Malaysian government for less than a dollar in 2001. He received his education at Epsom College, one of the most expensive colleges in Britain.
In addition to being the principal stakeholder of Queens Park Rangers Football Club until July of this year, he founded the defunct Caterham F1 Formula One team.