Bangladesh is set to host its first-ever tourism-promoting marathon, the Beautiful Bangladesh Run 2025, in the capital’s Hatirjheel area on Friday (April 25).

The Aviation and Tourism Journalists Forum of Bangladesh (ATJFB) will organise the ground-breaking run with Rhythm Group as title sponsor and support from the Bangladesh Tourism Board (BTB), according to a press release.

The Beautiful Bangladesh Run will begin at 6am from Police Plaza at Hatirjheel, featuring a competitive 7.5-kilometer run and a family-friendly 2-kilometer fun run.

Over 700 runners from various professions, especially those involved in the aviation and tourism sectors, are expected to participate in this landmark event.

The event receives support from multiple esteemed organizations, including the Civil Aviation Authority of Bangladesh, Tourist Police Bangladesh, Association of Travel Agents of Bangladesh (ATAB), Tour Operators Association of Bangladesh (TOAB), Electrolyte Drinks Active, Dhaka Wasa, Famous Specialized Hospital, and Famous Creation.

It also enjoys co-sponsorship from prominent companies such as Ethiopian Airlines, Air India, Fits Air, Share Trip, Eastern Bank, Viya Group, Bengal Air Lift, American Tourister, TPC, Titan, Samsonite, Skin Perfume, US-Bangla Airlines, NovoAir, and Air Astra.

Renowned influencer Dr. Nasreen Akhtar Shimu will be attending, along with pace runners Shariar Morshed Siddique, Jannatul Ferdous Mitu, Dr. Md. Naim Hossain Khan, and KM Yasar Arafat Ami.

"ATJFB’s primary goal with the Beautiful Bangladesh Run is to showcase and promote the country's aviation and tourism sectors," said ATJFB President Tanzim Anwar. "This mega event will highlight the diverse opportunities within these promising sectors."

Shafiullah Suman, chief coordinator of the Beautiful Bangladesh Run, said that this year's event will extend beyond the focus of running.

"We are committed to transforming the run into a vibrant festival experience,” he said.

In addition to recognizing the winners, all participants will have the opportunity to win exciting prizes through a raffle draw.

Besides, there will be a photo contest featuring medals for participants after the run.

Previously, ATJFB has successfully organized several tourism festivals as part of its social responsibility initiative to foster the growth of the country’s tourism industry.

The Beautiful Bangladesh Run is the latest in a series of efforts aimed at this goal.