The world's largest motorbike manufacturer launched the Honda Dream 110 motorbike, marking its two lakh unit-cumulative production and sales milestone in Bangladesh.

Himihiko Katsuki, Managing Director and Chief Executive Officer of BHL, unveiled the Dream 110 at its factory in Munshiganj’s Gazaria area.

Speaking at the programme, he said, “In Bangladesh, Honda’s mission is to enrich people’s daily ride by providing motorbikes at affordable prices for mass people and also to contribute to Bangladesh’s industrialisation through investment and employment generation.”

Katsuki said BHL reached the milestone of the cumulative 200,000 units’ production and sales within a short time. “Heading towards our next milestone, we will continue to provide excellent products and wonderful services that exceed customer expectations.”

He said Dream 110 well designed with consideration of Bangladeshi people’s average height, road conditions, lower initial cost & running cost.

Katsuki said they have started selling the bike across the country from today at a fordable price of Tk 89,900.

Appreciating the government for its good business-friendly policy, he said the motorcycle market is growing in Bangladesh day by day.

He, however, said the motorcycle registration is fee is four-five times higher in Bangladesh than the neighbouring countries which is an obstacle to the expansion of the motorbike market here.

The BHL CEO urged the government to review the current motorbike registration fee and make it affordable for common buyers.   

Naresh Kumar Rattan, BHL senior vice president, said Dream 110 is exclusively designed for Bangladeshi bikers considering the country’s road condition and people’s demands based on the findings of a research.

“I hope the mass segment of the Bangladeshi customers will enjoy the daily mobility with affordable price,” he added.

Gias Uddin Sajeeb, marketing head presented the detailed product features and advantages of Dream 110 which is a very attractive design, reliable engine performance, 74kmpl mileage.

He said Dream 110 is equipped with the comfortable seat height and long seat ensures a comfortable ride for both rider and pillion rider.

 Dream 110 is available in 3 colors - Red, Black Blue from 23 December, 2020 in all Honda Exclusive Authorized Dealer showrooms in Bangladesh at an attractive affordable Price of BDT. 89,900.