Daraz has reaffirmed its long-term commitment to Bangladesh, saying it continues to operate normally and remains focused on sustainable growth, amid recent media reports regarding its investment and operational outlook.

“Daraz remains firmly committed to Bangladesh and has no plans to exit the market. Bangladesh continues to be an important market for the company, and we are focused on sustainable growth and contributing to the development of the country’s digital economy,” it said in a statement on Wednesday.

The company said some recent characterisations do not accurately reflect its strategic priorities or day-to-day operations.

It said it remains committed to investing in technology-driven solutions aimed at improving operational efficiency and enhancing customer experience, while building a scalable and sustainable digital commerce ecosystem in the country.

Highlighting its continued business momentum, the company said it onboarded more than 7,000 new sellers over the past year, reflecting the steady expansion of its marketplace and its ongoing efforts to create opportunities for local entrepreneurs and small businesses.

It said the growth of its seller network has contributed to job creation and income-generation opportunities across the broader e-commerce ecosystem.

The company added that, as part of regular business operations, it periodically reviews its organisational structure to ensure alignment with long-term strategic priorities and business objectives.

It further noted that Bangladesh’s growing internet penetration and increasing smartphone adoption beyond major urban centres continue to create significant opportunities for the e-commerce sector.

Daraz said companies with strong operational discipline and a long-term vision are well-positioned to capitalise on the country’s expanding digital economy and drive future growth.