DBL Lifestyles Limited, the retail arm of DBL Group, has officially transformed the port city’s fashion landscape with the grand opening of a premium multi-brand store at Ispahani Centre in Lalkhan Bazar in Chattogram.

Bringing together three of the world’s most iconic names—Adidas, Nike and Levi’s—under one roof, the new destination offers an unparalleled shopping experience for sportswear and lifestyle enthusiasts.

The store was inaugurated on Sunday at a high-profile ribbon-cutting ceremony attended by local dignitaries and business leaders. The launch marks a strategic expansion for DBL Lifestyles, the official franchise partner of these global brands in Bangladesh, said a media statement.

Designed to deliver a modern, world-class aesthetic, the store is set to become a key destination for premium retail in Chattogram.

DBL Group Chairman Abdul Wahed, Managing Director M A Jabbar and Deputy Managing Director and Group CEO M A Quader (Anu), among others, were present at the event.

The new store provides immediate access to the latest global trends:

• Adidas: Showcasing innovation-driven athletic footwear and performance-focused designs.

• Nike: Featuring cutting-edge sportswear and modern performance gear.

• Levi’s: Offering its legendary 501® jeans and world-renowned denim lifestyle collections.

“Our vision is to bring world-class retail experiences closer to Bangladeshi consumers,” the DBL leadership team said, adding that the strategy aims to strengthen the presence of international brands across the country.

DBL Lifestyles Limited is the retail arm of DBL Group and the authorised franchise partner for global brands such as Adidas, Nike, Levi’s, Puma and Bugatti in Bangladesh.

With an expanding footprint in Dhaka and Chattogram, the company is committed to setting new benchmarks in the domestic retail sector, the statement added.