Samsung has offered a 20-year warranty on its refrigerators and washing machines.
The company will provide 20 years of warranty on its digital inverter compressors and digital inverter motors instead of 10 years.
"The primary objective behind this initiative was to strengthen consumers' trust and loyalty to Samsung products," the company said in a media statement.
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"Protecting the integrity of a core component of Samsung products with a 20-year warranty will extend the usage of appliances and offer consumers peace of mind during purchases," it added.