Walton has launched ‘Digital Campaign Season-22’ with a millionaire offer ahead of the Eid festivals.

In this season-22, customers are offered Tk 10 lakh on the purchase of Walton brand fridges, ACs, washing machines, or BLDC fans from any Walton Plaza and distributor outlets across the country, according to a media statement.

Besides, customers can avail themselves of cashback offers worth crores of taka. These benefits will be available from 20 February until Eid-ul-Azha this year.

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The campaign’s brand ambassador, popular film actress Bidya Sinha Saha Mim, inaugurated the logo for ‘Digital Campaign Season-22’ at the launch ceremony held at the Walton Corporate Office in the capital on Wednesday.

Highlighting the details of the campaign, Walton's Head of Strategic Business Development, Ariful Ambia, said that buyers will need to digitally register their products after purchase. After that, customers will receive an SMS from Walton notifying them of the award. The respective plaza or showroom will hand over the prize to the customers.

So far, Walton has conducted a total of 21 seasons of its digital campaign, with each season witnessing a huge response from buyers. Walton’s authorities hope this season will also be very successful and receive a great response from customers.

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Among others, Walton Plaza’s Managing Director Mohammad Rayhan, Walton Hi-Tech's Additional Managing Director Nazrul Islam Sarkar, Deputy Managing Director and Chief Information Officer Mofizur Rahman, Walton Distributor Network’s Head of Sales Md. Firoj Alam, and Walton’s Head of Strategic Business Development Ariful Ambia, also attended the event.

Popular model and actor Irfan Sajjad moderated the programme.