“We’ve partnered with local mobile money transfer window bKash and also Brac Bank to offer our service to remittance receivers in Bangladesh,” said Tamer El-Emary, Chief Commercial Officer of the WorldRemit, the UK-based firm having operation in more than 50 countries.
While talking to a group of journalists at a city hotel on Tuesday, he claimed that their firm’s online money transfer service will be faster, easier and more convenient compared to that of others.
Tamer El-Emary said WorldRemit is the global leader in cross-continental mobile money transfer which currently processes 52 percent of all cross-continental transfers into mobile money accounts.
WorldRemit is now connected to one-fifth of all mobile money accounts across the globe (130 million, he said.
Tamer El-Emary said Bangladeshi expatriates living abroad can send money through WorldRemit just using a downloaded app.
However, the user must have a bank account or a credit or debit card to use the app and send money, he said.
WorldRemit official said their agency has no operation in the Middle-East countries from where most of remittance is coming to Bangladesh. “We’re in our efforts to launch our operation in the Middle-East countries. But it’s a long procedure to secure permission from the banking authorities,” he said.
He said WorldRemit has already obtained necessary permission from the central bank and other agencies to operate its system.
As part of its expansion plan, the company has now tied up with bKash and Brac Bank to operate its system in Bangladesh, Tamer El-Emary.
He said the WorldRemit has been operating its system in Bangladesh since 2012. But through the partnership with bKash and Brac Bank, it will move for its branding in the country.
In future, it has a plan to make partnership with other mobile money transfer windows like Ucash and Rocket, he added.
“A rapid growth of online remittance inflow has prompted the WorldRemit to take up the expansion plan in Bangladesh,” said Tamer El-Emary.
He pointed out that the company will mainly put its focus on the remittance sending from the USA, Australia, the UK, Canada, Africa and the countries in Europe where its service is available. “Malaysia and Singapore could be our major potential area of operation as well,” he said, adding that the WorldRemit attained a 30 percent growth in its business in Bangladesh.