After the record-breaking success of Pushpa 2, Allu Arjun has begun work on his next major project, this time under the direction of blockbuster filmmaker Atlee. The much-anticipated film, being produced on a massive scale with extensive use of VFX, began shooting its first schedule in Mumbai on the 12th of this month.
The latest reports reveal that this schedule will span three months, making it the longest outdoor schedule of Allu Arjun’s career. The shoot is crucial for the film’s action sequences and is taking place on a specially built, massive set.
According to Asianet News, director Atlee asked his production design team to construct a set capable of handling all the major scenes. The set has been built using blue matte technology and is equipped with state-of-the-art cameras, making it suitable for extensive AI-enhanced post-production.
This film marks the 22nd in Allu Arjun’s career and the sixth for Atlee, who has delivered several major hits, including Jawan. The film is being produced by Sun Pictures, a well-known Tamil production banner.
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In a unique turn, Allu Arjun will be seen portraying three different roles in the film, which is said to explore a parallel universe. One of these characters is reportedly an animated figure.
Earlier reports had pegged the budget of the film at a massive ₹800 crore. Of this, ₹250 crore is being allocated to the overall production cost, with ₹200 crore specifically designated for shooting. Notably, Sun Pictures is investing ₹250 crore solely for VFX, which is being handled by top Hollywood studios.
Director Atlee is charging ₹100 crore for his sixth film, while Allu Arjun will receive ₹175 crore as remuneration, along with 15 percent of the profits. It is learnt that Atlee is planning the project as a pan-Indian release, aiming to draw global attention.
With its star power, high production values, and cutting-edge technology, the film is shaping up to be one of the most ambitious projects in Indian cinema.