Leading global smartphone brand Vivo has roped in actress and model Bidya Sinha Mim as its brand ambassador for its flagship V series.
As part of this collaboration, Mim will appear in different key visuals of the smartphone maker to further strengthen the image of its premium V series. This is a continuation of Vivo's association with various opinion leaders to further the value of the flagship series in Bangladesh.
Bidya Sinha has a strong fan following in Bangladesh, whom Vivo has referred to as a "perfect fit" for the youth-centric smartphone brand. She has been part of the Vivo family since the launch of the V20 series last year. Vivo hopes that this collaboration further strengthens the brand’s connection with the local consumers of Bangladesh.
On the collaboration, Mim said she is thrilled to partner with a youth-centric brand like Vivo, especially for the premium V series. “I have been a fan of Vivo for such a long time, and I have previously worked with some of their products. It is my absolute honour to represent a brand that is loved by the youth."
Tanzib Ahamed, Deputy Brand Manager of Vivo Bangladesh, said, “Our V series has been about excellence and precision. We are delighted to partner with Mim for our flagship V series, which is known and loved for its sleek design and ultimate camera photography."
"The youth loves Bidya Sinha Mim for her talent and beauty, and she is perfect for this role. We hope that Mim’s inclusion will enhance the overall local connection of the V series and will also be in sync with the brand’s spirit," he added.