The 31-year-old popstar has surprised fans with his second new album of 2025, Swag II, following July’s Swag. Both albums appeared after cryptic billboards teased their arrival in major cities. This eighth album mirrors its predecessor in sound, theme, and energy, offering a 23-track collection for diehard fans—or 44 tracks if played alongside Swag, totaling two hours and 11 minutes.

Swag II continues Bieber’s return to his soulful, alternative R&B-pop roots first explored on Swag. Collaborators Mk.gee and Dijon return, along with Lil B and Eddie Benjamin, while new voices include Tems, Hurricane Chris, and Bakar. The album balances romantic odes to his wife Hailey Bieber with religious reflections, most notably in the nearly eight-minute coda, Story of God.

Sonically, the dreamy production of Swag carries over. Some tracks feel raw or unfinished, like Dotted Line, while others shine, including Love Song, Petting Zoo, and Michael Jackson-inspired tracks Eye Candy and Don’t Wanna featuring Bakar. Fans will find both experimental moments and heartfelt love songs throughout.

Three stars out of five.
On repeat: Love Song
Skip it: Dotted Line
For fans of: Swag, the Rhode skincare brand, the 2011 film Justin Bieber: Never Say Never