Kumkum Bhagya, the iconic Zee TV daily soap, has been captivating audiences since its debut on April 15, 2014. Produced by Ekta Kapoor under Balaji Telefilms, this Hindi TV serial became one of Indian television’s most enduring and beloved dramas.
This daily soap began with the tale of Pragya, played by Sriti Jha, and Abhi, played by Shabir Ahluwalia, before moving through multiple generational leaps, focusing later on characters like Prachi, Ranbir, RK (Rajvansh), Poorvi, and most recently, Prarthana and Shivansh.
Kumkum Bhagya is among the longest-running Hindi television serials, surpassing 3,100 episodes. Across the years, it earned various accolades, including Gold Awards, India Telly Awards, and a Boroplus Gold Award. Drawing a vast fan base, it even earned international acclaim, winning a Ghana Movie Award for Best Foreign TV Series.
The narrative structure of this daily soap, loosely inspired by Jane Austen’s Sense and Sensibility, revolves around themes of love, family values, and emotional resilience across eras.
During the COVID‑19 lockdown in early 2020, shootings of this Zee TV serial were briefly suspended, resuming by mid‑July of that year.
As of August 2025, Zee TV’s long-running daily soap Kumkum Bhagya is in its fourth generation post multiple leaps. The latest storyline features Prarthana and Shivansh, with dramatic turns introduced by characters like Sonalika, most recently reintroduced by Megha Prasad, replacing Roopam Sharma.
Recent reports indicate that Kumkum Bhagya is scheduled to go off‑air, likely marking the end of its remarkable 11-year run. It’s expected to wrap up in September 2025, with Ganga Mai Ki Betiyaan likely to take its place.
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Several reputable sources affirm this development:
Filmibeat reports that the final episode is expected to air on September 7, 2025. India TV News similarly confirms the possibility of a September 7 end, citing a decline in TRP and production choices. India Today notes that due to slipping ratings, the show is being replaced with a new series titled Ganga Mai Ki Betiyaan. Pinkvilla and Bollywood Hungama also report that after 11 years, the show is set to be discontinued.
While Zee TV or Balaji Telefilms has not made an official announcement yet, the consistency of these credible media reports strongly suggests that Kumkum Bhagya will likely end in early September this year.
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