Croatia is preparing for its busy summer tourism season, but rising fuel prices and global tensions linked to the Iran conflict are creating uncertainty for the industry.
Dubrovnik’s historic old town is already crowded with visitors from around the world, usually a sign of a strong season ahead. But officials say this year’s outlook is less predictable.
Tourism is a key pillar of Croatia’s economy, heavily reliant on foreign visitors. While arrivals have increased so far, authorities warn that higher fuel costs could push up airfares and slow travel demand in the coming months.
Miro Draskovic, head of the Dubrovnik Tourist Board, said the US market remains stable, but some Australian tourists are facing difficulties travelling to Europe.
“The situation is very challenging, and we are monitoring developments closely every day,” he said.
Despite concerns, early indicators are positive. Dubrovnik Airport reported a 13 percent increase in passenger numbers during the Easter period compared to last year. The city remains lively, with busy streets and tourist boats along the coast.
Dubrovnik, a UNESCO World Heritage site, is known for its medieval architecture, seaside setting and historic landmarks. Its popularity surged further after being featured in the television series “Game of Thrones.”
However, the city could be more vulnerable than other parts of Croatia if the fuel crisis worsens, as about 80 percent of its visitors arrive by air.
Airport spokesperson Marina Ruso Mileusnic said officials are approaching the upcoming season with caution, despite connections to around 70 global destinations.
Forecasts remain mixed. Earlier in April, International Energy Agency chief Fatih Birol warned Europe could face a major jet fuel shortage within weeks. But this week, EU Transport Commissioner Apostolos Tzitzikostas said there is no clear evidence of such shortages and encouraged people to continue planning holidays.
Some travellers are already adjusting. Singapore-based businessman Ramon Padiernos said he had to switch airlines due to the Middle East situation but still travelled to Dubrovnik.
“People may feel the impact of higher oil prices, but most still go ahead with their travel plans,” he said.
Beyond tourism, the energy crisis has also pushed up inflation in Croatia, which reached 5.8 percent in April, among the highest in the European Union.
Croatia welcomed nearly 22 million tourists last year. Out of about 110 million overnight stays in 2025, Dubrovnik alone accounted for more than 4 million, according to official data.
Draskovic said hopes remain that conditions will stabilise soon. Until then, he said authorities will continue working day by day to ensure the best possible tourism season.