After a lifetime of yearning to fly in space, Virgin Galactic’s Richard Branson was poised to blast off aboard his own rocket ship Sunday in his boldest, grandest adventure yet.

The thrill-seeking billionaire joined five company employees also assigned to the test flight to the edge of space high above the southern desert of New Mexico.

Ever the showman, Branson dramatically counted down the days to liftoff via Twitter. He viewed the brief up-and-down trip as a confidence builder — not only for the 600-plus people already holding reservations and waiting in the wings, but potential space tourists willing to plunk down a few hundred-thousand dollars for a shot at space.

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The London-born founder of the Virgin Group, who turns 71 in a week, wasn’t supposed to fly until later this summer. But he assigned himself to an earlier flight after Blue Origin’s Jeff Bezos announced plans to ride his own rocket into space from West Texas on July 20.

Virgin Galactic doesn’t expect to start flying customers before next year. Blue Origin has yet to open ticket sales or even announce prices, but late last week boasted via Twitter that it would take clients higher and offer bigger windows.

Unlike Blue Origin and Elon Musk’s SpaceX, which launch capsules atop reusable booster rockets, Virgin Galactic uses a twin-fuselage aircraft to get its rocket ship aloft. The space plane is released from the mothership about 44,000 feet (13,400 meters) up, then fires its rocket motor to streak straight to space. Maximum altitude is roughly 55 miles (70 kilometers), with three to four minutes of weightlessness provided.

Also read: Richard Branson announces trip to space, ahead of Jeff Bezos

The rocket plane — which requires two pilots — glides to a runway landing at its Spaceport America base.

Virgin Galactic reached space for the first time in 2018, repeating the feat in 2019 and again this past May, each time with a minimal crew. It received permission from the Federal Aviation Administration last month to start launching customers.