The FIFA Museum welcomed a record 430,000 visitors in 2025 and reached almost a record 10 million engagements with its digital content, the museum announced on Wednesday.
Exhibitions organized by the FIFA Museum in Zurich, Switzerland; Miami and New York, the United States; Asuncion, Paraguay and Rabat, Morocco, attracted 430,594 visitors, and its digital platform had 9,556,588 engagements last year.
In Zurich, an exhibition of "Innovation in Action", which explores how technology is supporting football on and off the pitch, had a successful run and will travel to Science World in Vancouver, Canada, in May 2026.
The "Unidad - The World's Game" in Miami was an exhibition for the upcoming 2026 FIFA World Cup in Canada, Mexico and the United States this summer, and "The Legacy Tunnel" in New York marked the inaugural FIFA Club World Cup there.
The museum also launched a video talk format "The Away Game" in 2025 to connect football and culture through panel discussions with football legends. The videos surpassed 1.3 million views on YouTube.