Walton has signed a deal with K-Sports, a sports marketing company, at the K-Sports office in Gulshan on Thursday (October 18) ), for gaining the sponsorship rights of Bangladesh’s six upcoming home series against Zimbabwe, West Indies, Afghanistan and Australia during the period.
As per agreement, Walton will earn the rights of ground branding, the logo and product information of Walton will be displayed at perimeter boards, 3D bowling pitch matte on both sides of wicket, mid wall board, boundary rope, site screen, presentation backdrop, roman banner etc.
K-Sports Chief Executive Officer Fahad M A Karim and Walton’s Deputy Executive Director Uday Hakim signed the agreement for their respective organizations.
K-Sports Director Ashfaq Ahmad, Operative Director of Walton Firoj Alam, First Senior Deputy Director Milton Ahmed and Chief Operating Officer of K-Sports Mahbubur Rashid, among others were present at the signing ceremony.
Speaking about the deal, Fahad M A Karim, CEO of K-Sports, said: Walton is now an international brand and their reputation spread beyond the borders of the country. They are with cricket in home and abroad for long time. We are happy to have Walton with us for a two-year home series contract. We would like to jointly work for Bangladesh cricket.
Uday Hakim, Deputy Executive Director of Walton, said Walton is the proud sponsor in almost all major events of domestic cricket in Bangladesh. Walton is also a regular sponsor in international cricket. We always want to raise the victory flag of Bangladesh cricket along with create a positive brand image of Bangladeshi products. He thanked the Bangladesh Cricket Board and K-Sports for the long-term sponsorship deal.
The K-Sports has earlier purchased in-stadia or grounds rights from Bangladesh Cricket Board for the next two years. The contract will expire from September 1, 2018 to 31 August of 2020.
The first series will start with Zimbabwe on Sunday followed by West Indies who will play next month. Afghanistan will arrive in September next year. Australia are scheduled to play two series, one in February and another in March next year.
However, the two series might merge into one. Zimbabwe will come again in March 2020 to play one Test and five T20I matches.