Over 25 million viewers watched the FIFA World Cup Qatar 2022's Round of 16 on Toffee, the only digital entertainment app live streaming the mega sports event in Bangladesh.
Football fans from all across the country can enjoy World Cup matches on Toffee from any network.
"World Cup streaming has proved to be a compelling digital operator service and demonstrates the huge potential for digital entertainment on mobile devices," Kaan Terzioglu, CEO of VEON Group and chairman of the Board of Banglalink, said.
"For the first time in history, football fans in Bangladesh can watch their much-loved sport from a device of their choice wherever they are in the country," he added.
Erik Aas, chief executive officer of Banglalink, said: "We introduced the World Cup live streaming facility on Toffee to offer a superior quality viewing experience to millions of football fans in Bangladesh. Their overwhelming responses show the extent of our success in this endeavour."
"We expect to see more views per match with the tournament reaching the more exciting quarter-final stage."