Global technology brand Oppo announced a three-year partnership with Swedish camera manufacturer Hasselblad to co-develop industry-leading camera technologies for its flagship Find series.

The brands will focus on breakthroughs in colour science to create an improved mobile photography experience on Hasselblad Camera for Mobile.

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Since the integration of Oppo and OnePlus, research and development resources between the brands have been combined to maximise efficiency and improve user experience.

 "Following the success of OnePlus and Hasselblad's collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience," says Pete Lau, chief product officer of Oppo.

 "Camera colour performance has always been a focus for Oppo and a part of Hasselblad's DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together."

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Building top-tier imaging systems capable of delivering a world-class mobile photography experience is a key strategy of Oppo.

 Following the launch of its first self-developed imaging NPU MariSilicon X, Oppo is further committed to creating a world-class photography experience.

 Oppo and Hasselblad will now work together to further develop advanced imaging solutions through research and development collaboration to provide users with more natural colours and a more refined imaging experience.

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 Starting with the software improvements for natural colour tuning, the three-year partnership will further enhance the colour calibration solution and target to establish the new benchmark for smartphone camera colour performance, delivering a consistent natural colour performance for Oppo mobile phones to cover all scenarios and across the entire camera system.

 The result of this collaboration will be first introduced in the next generation of Oppo's flagship Find X series in the first quarter of 2022.

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