Bangladeshi electronics giant Walton is seeing its footprint grow in the lucrative EU market for LED televisions, particularly in Germany.
The company now plans to export 100,000 units of its LED tv sets to Europe by 2021. This large volume of exports would play a vital role in the country's economic progress amid the coronavirus pandemic, the company said in a press release on Tuesday.
Walton officials informed that they started TV exports to Germany last year. Cracking the quality-conscious German market for electronics can often herald the global arrival of an electronics manufacturer.
Walton has been manufacturing various products including TVs with German technology and machineries at its own factory following the European standards. Thus, the trust of European consumers towards Walton made world-class products have been increasing day by day.
European electronics giant ‘Intersales A/S’ has been importing various models of Smart LED TVs from Walton to retail in Germany and other European countries.
Meanwhile, German ambassador in Dhaka Peter Fahrenholtz congratulated Walton through an email and expressed his keen interest to visit the Walton factory in near future.
Tauseef Al Mahmud, Europe Business Head of Walton, said that this year Walton developed several new models for international markets, including Germany.
From next week, he noted that these new models will be exported to Germany and other European countries.
For exporting TVs to the Western markets, he informed that Walton has partnered with Google to develop smart TVs to stay in the forefront of innovation.
Moreover, new models of refrigerators, aircon and kitchen appliances complying European standards are coming by the end of the year.