Zeta Global (NYSE: ZETA), an AI-powered marketing cloud company, has appointed Nate Yohannes as President of the newly established Zeta Data & AI Lab and Global Head of Research and Development, aiming to accelerate innovation in artificial intelligence and marketing technologies.
Yohannes, who brings over 15 years of experience in AI and product innovation, previously served as Product Management Lead for Generative AI in Ads Ranking at Meta. There, he led the development of AI systems based on Meta’s Llama models to enhance its advertising operations. He also held senior roles at Microsoft’s Office of the CTO and served as a senior advisor in the U.S. federal government.
In his new role, Yohannes will report directly to Zeta’s Chief Technology Officer, Christian Monberg, and will oversee the Zeta Data & AI Lab—an innovation unit tasked with developing next-generation technologies and identifying new revenue opportunities beyond the company’s core business.
“Nate is a rare kind of leader—equal parts visionary and builder—who understands how to turn breakthrough technologies into transformative outcomes,” said David A. Steinberg, Zeta’s Co-Founder, Chairman, and CEO. “With Nate’s leadership, we are able to accelerate our innovation engine and turn today’s breakthroughs into tomorrow’s industry standards.”
Yohannes expressed enthusiasm about joining the company during a transformative period. “With its powerful platform, proprietary data, bold vision, and David’s inspiring leadership, Zeta is uniquely positioned to lead the next wave of AI innovation,” he said. “I look forward to building transformative products, attracting top talent, and helping our clients achieve extraordinary outcomes.”
Tea app suspends messaging feature after second data breach detected
The newly formed Zeta Data & AI Lab is set to function as a strategic innovation engine, using the company's proprietary data and AI assets to explore scalable business models and respond rapidly to market shifts.
Yohannes’ previous leadership at Meta included key roles across Instagram and Meta Modern Recommendation Systems, where he helped deploy advanced AI technologies to serve over 2 billion users daily. At Microsoft, he led strategic projects involving autonomous systems and robotics. Earlier in his career, he contributed to federal innovation programs at the U.S. Small Business Administration and participated in the White House Broadband Opportunity Council.
He holds a Master of Science from Brown University and a Juris Doctor from the University at Buffalo School of Law.
About Zeta Global:
Founded in 2007 and headquartered in New York City, Zeta Global leverages AI and one of the industry’s largest proprietary databases to help marketers more efficiently acquire, grow, and retain customers. Its unified Zeta Marketing Platform integrates identity, intelligence, and omnichannel activation to simplify sophisticated marketing strategies.
Source: Agency