WHO, Project Everyone and Tiger Aspect Productions have partnered to launch a Public Service Announcement (PSA) using global comedy cartoon star Mr Bean. The released video is appeared on WHO website.

“With the constant global COVID-19 cases, Mr Bean’s essential Covid-19 checklist is a reminder to people about the importance of washing hands, physical distancing and demonstrating kindness to their neighbours,” it said.

The PSA features a cartoon sketch of Mr Bean comically tackling a pesky roller blind to finally reveal a number of essential tips to protect people against COVID-19.   

Dr Tedros Adhanom Ghebreyesus, director general, WHO, said: “Covid-19 affects every walk of human life, and we need to use all tools and avenues at our disposal to share life-saving information with all people around the world.”

“I’m grateful for the support of the team behind Mr Bean for lending your voice and talents to spread vital advice on physical distancing, hygiene and knowing the symptoms,” he added.

The PSA was voiced by Mr Bean star, Rowan Atkinson, who created the Mr Bean character to be "a child in a grown man's body" when he was at Oxford University along with filmmaker and Sustainable Development Goal advocate Richard Curtis.

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The PSA was coordinated by project everyone, a not-for-profit agency devised by Richard Curtis working to put the power of communications behind the UN’s SDGs.

Richard Curtis said: “We’re delighted to work with the WHO on this Mr Bean sketch and to support health messaging around COVID-19.

“It’s key that we work with creative partners - and that all sectors come together to continue to get messages out about how we can tackle COVID-19 and build back a better world where the Global Goals remain the guiding plan to be achieved by 2030,” he added.

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He said, “I’m not QUITE sure which sector Mr Bean belongs too - but we're delighted to have him on board.”