Each night before bed, 28-year-old Holly Wang logs into DeepSeek for what she calls her "therapy sessions." Since the launch of the Chinese AI app in January, Holly has turned to the chatbot to share her struggles, including the grief of losing her grandmother. Its thoughtful, empathetic responses have moved her to tears more than once.
"DeepSeek has been an incredible counsellor," Holly says. "It helps me view situations from new perspectives, often more effectively than the paid therapy services I've tried." Holly requested anonymity to protect her privacy.
AI apps like DeepSeek have become part of daily life for many around the world, assisting with tasks like writing reports, planning trips, and learning new skills. In China, however, young people are increasingly turning to these tools for emotional support—a role not traditionally associated with algorithms and code.
DeepSeek's success has not only sparked national pride but has also provided solace to a generation facing uncertainty. Experts attribute this growing emotional reliance to a sluggish economy, high unemployment, and the psychological toll of prolonged COVID-19 lockdowns. Additionally, China's tightening controls have limited public forums for airing frustrations.
The chatbot stands out from domestic alternatives like those from Alibaba, Baidu, and ByteDance, primarily because of its unique "thought process" feature. Users can see how the AI formulates its responses, offering a sense of transparency and personal connection.
On social media platform RedNote, Holly shared how one interaction with DeepSeek brought her to tears. "I don’t know why, but it’s been so long since I felt such comfort," she wrote. "I’ve been overwhelmed by distant dreams and endless work. Thank you, AI."
Unlike ChatGPT and Google's Gemini, which are restricted in China, DeepSeek is readily accessible without the need for VPN services. Holly, who works in the creative industry, describes it as superior to other Chinese AI apps, especially in generating creative and literary content.
AI's growing role in emotional support is supported by research. Nan Jia, a professor at the University of Southern California, notes that chatbots can help people feel genuinely heard. "Friends and family often jump to solutions when someone just wants to feel understood," she explains. "AI appears more empathetic because it listens to everything without interruption."
Despite a rising demand for mental health services, social stigma remains a barrier in parts of Asia. Another woman from Hubei province recounted her positive experience with DeepSeek after previous disappointments with other apps. When she asked if she was oversharing with her family, DeepSeek suggested her feelings might stem from a deep-seated desire for approval. The response, paired with a step-by-step framework for self-reflection, left her in tears.
"DeepSeek introduced me to new perspectives," she says. "It genuinely seems to understand you before responding."
As more young Chinese turn to AI for companionship and counsel, DeepSeek stands out as more than just a digital assistant—it has become a virtual shoulder to lean on in uncertain times.
With input from BBC