Whether applying for an entry-level position or a C-level one, hiring managers often look for one thing along with the CV. And that is the cover letter. It’s a standard procedure to include a cover letter along with the CV even if it's not explicitly mentioned in the application process. So what makes the cover letter equally important as the CV? Let’s find out. Why is Cover Letter Important? Before getting to its importance, let's understand what a cover letter is. A cover letter is similar to an application addressed to the hiring manager. It’s a concise letter stating the obvious intention of wanting to be considered for a said position.  But the most important part of a cover letter is describing what makes you a good fit for the position, how you will add value, and how your previous experience along with the academics aligns with the JD of a said position. Also Read: AI & Future of Jobs: Will Artificial Intelligence or Robots Take Your Job? That’s the basics of a cover letter. Now, why is it important? A hiring manager receives countless applications for any position. It’s often difficult to scour through the pile of applications and deeply scrutinize every CV. This is where a cover letter comes in. It's a concise way for prospective applicants to talk about themselves and showcase their ideas better than just numbers and achievements found in a CV.  It’s a sure-fire way to stand out from the crowd and make a positive first impression. A cover letter is like the tie between the CV and the JD. The better an applicant can connect these two in the cover letter, the better their chances become at securing the position. Read Future Resume: How to Project Yourself 5 or 10 Years from Now Tips and Tricks for a Brilliant Cover Letter Now it might seem like an easy task to write a cover letter. But going by the usual template of style and word will only make it a generic letter. There are a few key ways to stand out and potentially make a lasting impression with the cover letter. Here are a few. The Opening One Liner It all starts with the first sentence and many people go with the generic route of writing their name. But is it necessary considering the name is already there on the CV? No. Instead, start with something like how excited you are to apply to the said position. Or exactly why you’re the perfect fit for the JD. An exciting opener will grab the attention of the hiring manager and potentially hook them for the entire read. Read Making a Perfect Video Resume: Tips and Tricks Write Out of the CV Many people make the mistake of simply summarizing their CV in the cover letter. That’s an absolute no-go. Think about it, if you’re going to simply mention what’s already there, how will it be unique? Instead talk about your experiences, both in work and academics. Talk about the positional requirements and how you can bring more than that to the table. In a word, show that you are above and beyond, a perfect fit for all the requirements of the position. Don’t Point Out the Lack of Experience Let's face the obvious, not every applicant will have a pristine previous experience. If you are someone who lacks the specific experience, there is no need to be sorry or point that out for that matter. Instead, tie with what you have done in the past and show them that you are excited and looking forward to the challenge of making headway in the new position. Read Perfect Resume: 12 Effective Tips for writing professional CV Bring the Stats In today’s world, numbers speak more than words. They also hold better persuasive power. It can be like the number of projects organized, efficiency created, or leads generated. The idea is pretty simple, make the cover letter as persuasive as possible. Focus on the Company The ideal cover letter should be more about what you can do for the company instead of what the company will do for you. The company already knows what it will bring to the table, instead it needs to see that you understand the values, visions, missions, and goals of the company. It needs to be seen that the applicant is equally motivated in their pursuit of excellence as they are. Read How to ace a Job Interview? Avoid Images Many people make the mistake of attaching images with the cover letter. But that is not the standard norm. In fact, images should be avoided in CV as well unless stated otherwise. There aren’t any specific rules as to why it should not be. It has long been a standard practice not to include an image. Use the Correct Form of Address Most people make the mistake of using “Dear Sir/Madam” as salutations or other random starters. Avoid these vague salutations. Instead, directly address the hiring manager by name. If you do not know who is hiring, just go with “Hiring Manager”. It's best to avoid Sir or Madam. Read Negotiating Salary: How to Get the Best Out of a New Job Do Not Use Generic Words There are a lot of generic words like a hard worker, team player, dedicated, loyal, and whatnot. The problem with these words is that everyone is using them. Almost 8 out of 10 applications will be filled with these words. The two that won’t have them will stand out. The goal should be to be a part of that 20%. Focus on the Keywords Go over the company profile and understand their industry and line of work. Every JD has a specific role and there are several processes associated with those roles. The target is to correctly identify the processes and mention them within the letter. This will easily help to catch the eyes of the hiring manager and also show a depth of knowledge on the part of the applicant. Also Read: How to Be a Data Analyst from CSE or Non-CSE Backgrounds? Final Words Cover Letter can make or break the whole standard of your resume or curriculum viate. The process of getting hired starts with a compelling cover letter. The ultimate goal of the applicant should be to give it a personal touch all the while focusing on what value they can generate for the company and a deep understanding of the role. So far we have mentioned some efficient tips to write an excellent cover letter for your CV. Hope it helps!