Apple has unveiled a new feature, Share Item Location, which lets iPhone users securely share the location of AirTags with third parties, such as airlines, to aid in recovering lost luggage. This feature, part of Apple’s iOS 18.2 public beta and set to become widely available soon, is designed to enhance the efficiency of baggage tracking during air travel, offering travellers greater peace of mind. How the Feature Works Using the Find My app on an iPhone, iPad, or Mac, users can now create a secure link to share the location of their AirTag, visible on an interactive map. The link, valid for seven days and equipped with end-to-end encryption, enables airline personnel to view real-time updates of the item’s whereabouts. For security, the link expires automatically after the bag is located, and the user can disable it at any time. Each map update includes timestamps, ensuring accuracy for both the traveller and airline. Adoption by Major Airlines This feature is already being integrated by major airlines like Delta, United, British Airways, and Singapore Airlines, with over 15 carriers planning to adopt it by the close of 2024. By implementing Apple’s AirTag location data into their customer service processes, airlines are expected to significantly improve the way they handle delayed or misplaced luggage. Integration with Global Systems SITA, a leader in air transport technology, will integrate Apple’s Share Item Location feature into its WorldTracer system, which is utilised by over 500 airlines worldwide. This partnership aims to streamline the luggage-tracking process, benefitting both travellers and airline staff by providing quicker, more accurate information on lost baggage. Commitment to Data Privacy Privacy remains at the core of Apple’s approach. The Find My network is designed with strict data security, ensuring end-to-end encryption and user anonymity. Only authorised airline representatives can access the shared location data, which Apple believes will foster trust among users. Bringing Confidence to Travellers With this latest feature, Apple is addressing a common source of frustration for travellers. By offering a simple and secure way to share an item’s location, Apple’s Share Item Location feature represents a significant step forward in utilising technology to support seamless travel experiences.