Apple is poised to make a landmark entry into the foldable smartphone market, with reports indicating that its first foldable iPhone could debut in the second half of 2026. The launch is expected to redefine industry standards, blending Apple’s renowned commitment to quality with the evolving demand for innovative foldable devices. Apple launches the iPhone into the AI era with free software update The foldable market has experienced a surge in popularity over the past few years, spearheaded by brands like Samsung, Huawei, and Motorola. Samsung’s Galaxy Z series has been particularly dominant, consistently raising the bar in terms of design, functionality, and durability. Yet, Apple’s arrival is anticipated to bring an unprecedented level of attention and competition to the segment. Known for its meticulous hardware and software integration, the Cupertino-based giant is likely to offer a seamless user experience that could appeal to both loyalists and curious consumers. Challenges in the Foldable Market Despite its growth, the foldable smartphone sector is currently facing headwinds. According to a report by DSCC, the market has recently witnessed its first year-on-year decline. Between 2019 and 2023, the foldable smartphone display market enjoyed consistent growth of at least 40% annually. However, projections for 2024 show a modest 5% rise, followed by an anticipated 4% decline in 2025. The report highlights a worrying stagnation in demand, with foldable smartphone display procurement declining by 38% year-on-year in Q3 of 2024. This downward trend is expected to persist in four out of the next five quarters. Apple’s upcoming iPhone SE 4 could redefine budget smartphones Amid these challenges, the forthcoming foldable iPhone has emerged as a beacon of hope for the market. Analysts believe Apple’s foray into foldables could reignite interest and potentially reverse the slowdown. What to Expect Industry insiders suggest that Apple’s foldable iPhone will feature cutting-edge technology, including a flexible OLED display capable of withstanding hundreds of thousands of folds. This innovation will likely be paired with a unique design that combines Apple’s existing iPhone aesthetics with advanced folding mechanisms. The device is expected to boast top-tier specifications, including a powerful chip, state-of-the-art cameras, and the sleek, premium build synonymous with Apple products. Furthermore, the foldable iPhone will operate on iOS, ensuring seamless integration with Apple’s ecosystem, including services such as iCloud, Apple Music, and Apple Pay. Potential Impact Apple’s entry into the foldable smartphone market could reshape the industry, not only by driving innovation but also by influencing consumer preferences. However, the timing raises questions about whether the market for foldables has already reached saturation. While Apple’s reputation for quality and innovation will undoubtedly attract attention, it remains uncertain whether its foldable iPhone can single-handedly alter the trajectory of the segment. If the market has peaked, other manufacturers may struggle to keep pace, leaving Apple as a potential outlier rather than a market saviour. The Road Ahead The launch of Apple’s first foldable iPhone is poised to be a pivotal moment for the company and the foldable market at large. Its success could revitalise the category, encouraging competitors to innovate further and consumers to embrace foldable devices more widely. As always, Apple’s approach to blending functionality with form is likely to be a major draw. However, whether it can overcome broader market challenges and drive sustained growth for foldables remains to be seen. Only time will tell if Apple’s bold leap into foldables marks a new chapter for the industry or merely a fleeting moment of innovation. Source: With inputs from wires